The Dictator is the character that everybody is talking and represents a good marketing move by Cohen. He is the news inside the Oscars news. The movie, called The Dictator, is being the rotor of the ceremony. Now, the dresses and jewelry are in second place. Journalists and photographers want to see the man, the Dictator. What is really important is that he is not paying for this publicity and the media is advertising his movie all over the world for free. So, it will be a great success. Cohen deserves that, because he is smart and clearly understands the media mechanisms. Sacha Baron Cohen (aka AliG, Borat, Bruno) is more than an actor, he is a great producer.