One day, Napoleon Bonaparte said: “words are everything”. How can a general win a battle when “words are everything”? The core of this expression was the morale of the soldiers. In the end of the XVIII and beginning of the XIX, the European warfare was based in massive armies, aligning in front of each others. “Fire”! “Reload”! Hundreds, even thousands, of bullets crossed the battlefield. The dust precluded the vision and the noise was thunderous. In this conditions, the ability to convince the soldier to stand up and shoot was primordial. To win battles, Napoleon used more than military tactics. His strategy also held up in scholasticism. He had to mobilize the people and rhetoric is essential. This can be used in multiple fields, business, politics, teaching, and many more. The point is interpretation.